Coffee Fail!

A while back there was an opportunity to receive Tasters Choice coffee samples from Nescafe. Knowing that this sample was typically in a convenient tube shaped package, I thought it might be a match for my new Starbucks travel coffee mug. This mug features slots along the side to hold your instant coffee for Starbucks VIA coffee on the run (from your very own kitchen not the cafe.)

The samples came today in some very nice varieties including Original, Gourmet Roast, 100% Colombian, Hazelnut, Vanilla and Decaffeinated. A $1 coupon for a 20 count stick pack of coffee was included as well. You can print a coupon here at Taster's Choice.

The surrounding packaging showed me that they had already thought about the competition with Starbucks VIA coffee.

Unfortunately, Taster's Choice is not packaged quite as small as the VIA and therefore will NOT easily fit into the mug slots ready to go like the VIA. This was a huge disappointment to me. I was really hoping to have the variety at my fingertips the way Starbucks suggests.

I guess this would be an opportunity for Nescafe to either make packages to fit the Starbucks coffee cup or market their own to go cup. If you are listening Nescafe, please consider a handle on your cup and maybe room for a few more ounces of coffee.